Vision2Venture, Inc. was formed in February 2000 and is headquartered in Nashville, TN. Over the last ten years Vision2Venture has been working from a very unique vantage point that involved assimilating a global perspective of how businesses are valued based on the overall execution of their business model, brand equity and the customer experience. The core team at Vision2Venture has participated in a variety of corporate turnarounds, scrape up the pieces and rebuild it from its original promising dot-com blowup and innovative start-up situations.
It was from these experiences that the company embarked on creating an updated approach to developing, managing and staging a business. Only we stripped out the things that didn’t work,
simplified the thought process, cut away the bureaucracy, inserted a level of transparency and built the framework on melding the business strategy, service model, marketing approach, financial accountability, customer experience and enabling information technology as one.
Our approach starts with sticking to a very simple philosophy: "Regardless of the business you're in, the best way to measure what your customers are really thinking is to continually evaluate bottom line results and then systematically work backwards to identify the triggers and drivers of the associated outcomes".
By operating underthis mindset, you eventually begin to recognize that the true indicator for
measuring brand equity and profit growth is based on delivering exceptional customer
experiences. And this business indicator alone separates great brands from everyone else. So, if
you're in the “everyone else” category, recognizing the need to do something about it represents
a good start. And that's where we come in.
Vision2Venture provides clients access to trusted resources who have the experience to facilitate sustainable business growth and a possible exit. We operate across industry segments that include healthcare, information technology, manufacturing, hospitality, retail and entertainment.
We offer four core services that can be delivered as an integrated solution or an ad hoc engagement based on each unique situation. They include:
Venture Staging- Although we're experienced in converting a vetted idea into a business, service, project or social enterprise, we prefer being involved with "Staging" a venture for growth and an exit. Our engagement criterion is based on opportunities in markets that have the potential to be relatively big. Big to us is executing a strategy based on a business model that at a minimum can reach $100 million in value within 5-7 years.
We put skin in the game with every Staging engagement taken under consideration. That means me carefully evaluate each situation up front on our dime before we even begin to work through the details of how we fit into the overall scheme of the growth plan and exit. It doesn't matter if you offer information technology services, own a profitable brewpub that has the potential to expand to multiple locations, are an investor in a business that needs help getting over the hump or see the opportunity to develop a corporate funded venture that compliments an existing business, Staging may be a viable option to consider.
Architecting Integrated Cloud and Mobile Computing Systems- The sheer nature of Cloud and Mobile computing has created an opportunity to transform the current information access and decision support paradigm to one that enables "Actionaires". An Actionaire represents a new breed of knowledge worker that has access to information that drives actionable intelligence, productivity and new value to the business. More importantly, access is seamless and on the fly.
We've been involved with Cloud and Mobile computing solutions way before it reached a frenzy with executives interested in assessing it's impact on reducing IT costs while improving services to business customers, on-demand. If you're just about to embark on a new initiative involving Cloud Computing integrated with Mobile Apps, give us a call. Having a second perspective on the approach couldn't hurt.
Building Brand Equity and Revenue –We connect business brands with targeted customers, clients, fans and business partners (entities we call "Relationships") through Web2Wallet, an integrated and proprietary methodology designed to build brand equity and revenue. Our approach centers on the premise that sustainable revenue and profit growth of a brand is powered by a series of integrated strategies, activities and processes, or what we define as an optimized marketing and business development ecosystem. And to stay true to our beliefs, Web2Wallet centers on delivering a compelling and measurable customer experience.
Business Therapy- We serve as a strategic adviser and sounding board to entrepreneurs and the executive team of small to medium sized companies faced with resolving a myriad of situations. Services can be delivered as pre-scheduled on-site sessions or on-call ad hoc tele-conferences. To put our Business Therapy services to work for you, click here.